The profile of the bone-debilitating disease osteoporosis appears an ideal target for food retailers to rally their support behind. First, the gender affected most are women, supermarkets' core customers. Of the 10 million people in the United States estimated to be suffering from the disease, 80% are women, according to the National Osteoporosis Foundation. It's a silent disease with bone loss occurring over a long period of time, and many don't realize they have the condition or that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.