Burd Leads Health Initiatives at Safeway PLEASANTON, Calif. — Safeway here has been a leader in the industry's health and wellness strategies for years on both the consumer and employee fronts. The chain has developed two proprietary brands — Eating Right, a line of more than 250 healthy products across all store categories; and O Organics, a line of more than 300 products free of synthetic pesticides, genetic modification, growth hormones or antibiotics — that it now sells worldwide to ...

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