Proving that its focus on health and wellness is more than just a marketing pose, Hy-Vee has rolled out a fit regimen of community events and programs. Most notable of these was last month's Hy-Vee ITU World Cup triathlon, held in the retailer's hometown of Des Moines, Iowa. The race lured both elite and amateur racers from near and far, all vying for a cut of the $700,000 purse — the largest ever offered in a triathlon event. That's no small investment for a retailer. However, it pays off ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.