Consumers rave about the in-store shopping experience at Wegmans, but the Rochester, N.Y.-based company's media selection can be just as rewarding. Wegmans offers both traditional and technological wellness resources. In either case, success comes from providing shoppers with clear, concise information that is often personalized with a Wegmans point of view. There's very little generic content, and this is one of the open secrets that helps explain the extraordinary loyalty ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.