Move over, Wilford Brimley. There's a fresh face in diabetes marketing. Brimley — a character actor who appeared in hit movies such as “Coccoon,” “The Firm” and “The China Syndrome” — has long been the go-to spokesman for diabetes medication and services. His ads for Liberty Medical Supply, a home-delivery company, are well-known to a generation of television viewers, to the point where his pitches have been subject to good-natured cartoon parodies. But it's no longer a one-man show. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.