Functional beverages are moving beyond the taurine- and caffeine-fueled performance quaff to more sophisticated formulations that target specific health conditions. It's a milestone in an already booming functional foods market: Naked Juice just introduced a probiotic disguised as a smoothie; Everest Premium has launched a new bottled water containing healing aloe; and Unilever is enjoying positive reviews of its new Promise Activ Supershots, a line of mini drinks enhanced with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.