A bike shop. A car dealership. A clothing store. While these aren’t typical supermarket business alliances, each is D&W Fresh Market’s health and wellness partner. D&W, Grand Rapids, Mich., is a SpartanNash banner. “We’re partnering with like-minded businesses to deliver our health and wellness message,” said Margaux Drake, D&W Fresh Market’s Living Well Lifestyle Expert. Such partnerships give D&W exposure to a new group of consumers, said ...

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