A booming new facet of the overall energy drink category is energy shots — concentrated, 2- or 3-ounce versions of traditional energy drinks. While the trend started in convenience stores, supermarkets and other channels have recently latched onto the trend. For instance, along with 8 feet of energy drinks in its larger stores, Lakeland, Fla.-based Publix Super Markets carries energy shots from Amp and Monster, with an average price of $2.99 per three-ounce bottle. “It's small, portable ...
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