FLORAL SCENTS AND A RICH LATHER are certainly nice, but shoppers at Thrifty Foods in Victoria, British Columbia, are looking for more than just boutique touches when buying skin care products. According to category manager Vanessa Lloyd, they're looking for natural and organic alternatives that are free of artificial, scientific-sounding ingredients like phthalates and parabens that appear in many conventional brands. “So many people are turning toward gentler formulations, whether that's ...

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