LAS VEGAS — Front-of-package labeling is designed to help shoppers “who need help navigating healthy choices,” Karlis Nollendorfs, senior manager of consumer insights on health and wellness for General Mills, told a workshop audience here last week during the annual National Grocers Association Convention. Citing three types of consumers, Nollendorfs said “health confident” shoppers have no problem finding healthy products, and “taste first” shoppers have no interest in health. “But the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.