UNTIL ABOUT FIVE YEARS AGO, very few people had heard of these fruits. Many have exotic names like goji berry and a├žai, are sourced from the hillsides of interior China or the Amazon rainforest, and bring with them ancient stories of health. Modern-day research shows they are full of antioxidants, and therein lies their true power. According to SPINS data, sales of superfruit-containing supplements in conventional supermarkets currently total $8.3 million, up nearly 31% from the $6.3 million ...

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