Greater product innovation, a shift in targeted markets and minimal sales impact will result from collective pledges announced earlier this month by supporters of the Children's Food and Beverage Advertising Initiative, industry sources said. The 11 voluntary members of the initiative, first announced by the Council of Better Business Bureaus last November, committed to devoting 50% of advertising directed at kids under 12 to products representing healthy dietary choices and/or healthy ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.