These days, it's almost routine for supermarkets to offer consumers healthy food options under one program or another. Heinen's Fine Foods took a different route by teaming up with the Cleveland Clinic to develop and co-brand the “Healthy Appetite” program. “Customers at Heinen's for some time have been saying we want some healthy alternatives,” said Tom Heinen, one of the owners of the 17-store chain. “It's not that we didn't have healthy alternatives. Now we can brand and label it.” ...

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