PROPOSING A TOAST has taken on a whole new meaning as beer and wine manufacturers cultivate health and wellness, and add green messages to their marketing efforts. “We have definitely been getting more questions lately about organic and gluten-free beers,” said Dan Piron, grocery/frozen/dairy manager for Green Hills in Syracuse, N.Y. “We now carry eight organic brands and two gluten-free brands.” Green Hills is not alone in seeing consumer preferences change. The Nielsen Co. reports that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.