Tree of Life has demonstrated itself to be among the most progressive thinkers in the area of integration. The company's proprietary “Smart Assortment” system identifies the demographics of each store's trade area before offering advice on what products to carry and how to merchandise them. Regarding integration of health and wellness items, six key questions form the basis of Tree of Life's analysis: Do you have the right consumer? Are you known for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.