Lip balm might have a low price point, but it's high on many a shopper's list. Balm's rise in popularity is tied closely to the increase in attention people are paying to their skin care, particularly women. Natural or organic skin treatments without chemicals like sodium laureth sulfate or aluminum are making inroads in alternative channels, and lip balm might be a good place to start testing natural skin care sales in conventional supermarkets. “A lot of people have one in their pocket ...

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