IMPROVED FROZEN MEALS are one way American consumers can get a taste of wellness — without giving up convenience. Healthful entrees, sides and snacks reign supreme, with category growth led by better-for-you kids' meals, gluten-free items and organics. Entrees in particular are enjoying better sales, due to the addition of more healthful options. They include major brand names like South Beach Living, Healthy Choice and certain Stouffer's lines. “The American consumer is really hungry for ...
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