IT'S PROBABLY THE MOST LITERAL DEFINITION of “Food for Thought” a retailer will ever hear. But no matter how it's expressed, the phrase explains the high level of consumer interest in supplements that enhance mental health and acuity. This segment of the $3 billion supermarket/mass market supplement category is largely targeted toward, and purchased by, Baby Boomers 50 and over. They want to fend off age-related declines with products such as ginseng, ginkgo biloba, huperzine A, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.