WEST DES MOINES, Iowa — As Hy-Vee continues to rollout NuVal to additional categories, the nutritional rating system that assigns food a score from one to 100 is having the most influence in categories that offer the most SKUs, chain spokeswoman Chris Friesleben, told SN. Anecdotal evidence points to healthier choices in the salty snack, candy and cereal categories in particular. “That's where you have the most choice so consumers are shopping smarter by looking at scores,” she said. “It's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.