The organic category has enjoyed stratospheric growth over the past two decades, shooting from $1 billion in sales in 1990 to more than $20 billion today, according to the Organic Trade Association. Judging from recent studies, however, the industry is starting to fall back to earth. According to a report from whole health marketing firm The Hartman Group, consumer use of organics between 2006 and this year dropped 4 percentage points, from 73% to 69%. That's certainly not a drastic ...

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