Growing awareness of the connection between mind, body and spirit makes a concept like Pharmaca all the more relevant. “What Pharmaca is trying to do is play a very important role that's somewhere between being a retailer and a health care provider,” said Barry Perzow, president and chief executive officer who co-founded the chain in Boulder, Colo., in 2000. “There's a changing dynamic out there. The customer is living in a world where, every day, there's information overload and they're ...
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