SCHENECTADY, N.Y. — When Price Chopper Supermarkets started providing free prenatal vitamins this month, it joined the growing number of retailers catering to pregnant women. Under its just-launched program, Price Chopper provides free vitamins to expectant mothers and children through age 4 with a prescription. “Taking prenatal vitamins is one of the easiest and most effective ways to ensure the health of both new mothers and their children,” Vinnie Mainella, Price ...

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