Estimates of the “mommy blogger” population in the United States range from 1.8 million all the way up to 3.3 million. Their clout doesn't come just from sheer numbers. Their online discussions of parenting, family and home have created tight-knit, passionate and vocal communities that have the power to alter ingredient lists, simplify packaging and even lower prices. “The consumer has a lot of power now and they are very connected. In the blogging world, they share information constantly,” ...

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