Some point to the rise of natural food retailers like Whole Foods Market and Sprouts Farmers Market. Others suspect the dollar channel. But no matter who’s responsible, the mainstream supermarket industry reports that maintaining health and wellness sales is much more competitive today than it was even a few short years ago. Mass merchandisers were also seen as a principal rival, according to stakeholders surveyed in the 2012 WH Asks poll, conducted by SN Whole Health. “As ...

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