At a time when childhood obesity rates are higher than ever, 42% of parents say they have an easier time reading furniture assembly instructions than deciphering nutrition labels. This according to a study by Kelton research, commissioned by Clif Bar & Company, that surveyed just over 1,000 parents of children ages 6 to 12. Respondents themselves had healthy values, with 49% noting they eat healthier since having children and 69% saying its important to feed their kids natural and ...

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