SCARBOROUGH, Maine — The Guiding Stars nutritional navigation system — already rolling out to private-label packaging at Hannaford Bros. and its sister banners — may soon be featured on store brands outside the Delhaize Group. That's because Guiding Stars Licensing Co. is marketing it to other supermarket chains, even those that aren't using the Guiding Stars shelf tag program, according to John Eldredge, director of brand and business development, Guiding Stars Licensing, a wholly owned ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.