When Wal-Mart Stores announced last September its plans to cut packaging by 5% over the next several years, retailers and environmental advocates were surprised. After all, this is the industry giant, the bruiser from Bentonville. Change of this magnitude is not easily accomplished. And yet, the world's largest supermarket chain also makes the rules, and its packaging reduction initiative has had significant impact up and down the supply chain — and puts other retailers on notice. ...

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