Consumer demand for alternatives to sugar and corn syrup has sent the food and beverage industry on a treasure hunt, where the grand prize is a natural, low- or no-calorie sweetener that's adaptable to multiple uses. As recently as a year ago, the alternative sweetener market was dominated by three brands: Sweet 'N Low, Equal and Splenda. Now, companies ranging from Coca-Cola to Kraft Foods have formed partnerships with ingredient manufacturers to come up with new choices that address ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.