These days, news of food contamination doesn't just unfold — it explodes. Take the recent pet food scare: In a matter of hours, word of pet deaths and illnesses evolved into a multimedia blitz of information, racing across the nation's airwaves, presses and blogospheres. Such explosions sow both awareness and uneasiness, and sometimes panic as well. Retailers pull mass quantities of product, and consumers often avoid an entire category. Even after the direct source of a contamination ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.