Nutricosmetics, or food and beverages designed to enhance beauty and soften the visible effects of aging, are gaining credibility in a quickly growing market.
Already this year, nearly 300 food and drink product launches with a beauty-enhancing claim have landed on shelves, a whopping 306% increase over the total number launched in all of 2008, according to Mintel, Chicago.
One in five U.S. women between the ages of 18 and 25 are interested in trying beauty functional beverages, according to Mintel. Salons and spas might be the first choice for selling these products, though supermarkets with specialty HBC or beverage sections might find themselves sitting pretty as the trend deepens.