IN THE WAKE OF THE RECESSION, American consumers seem to be holding fast to particular shopping behaviors adopted during the depths of the downturn. One that's so far resisted change has been a habit of cherrypicking the whole health category only for items deemed essential, according to stakeholders surveyed in the 2010 WH Asks poll, conducted by SN Whole Health. “Items fall into two categories, one being needed and the other desired. Consumable income and perceived financial security ...

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