JACKSONVILLE, Fla. — Acosta Sales and Marketing here has acquired selected assets from TrueDemand Software, Los Gatos, Calif., a provider of store-level insights and analytics solutions for CPG companies. "Acosta has made a commitment to enhance its marketing services capabilities, and the addition of TrueDemand further demonstrates this mission," Acosta's Chief Strategy Officer Brian King said in a statement. TrueDemand's software and services are designed to help CPG companies lift sales ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.