JACKSONVILLE, Fla. — Acosta Sales & Marketing on Monday said Alfred Wittemen and Shannon Hodock have joined its marketing team.
In his role as executive vice president of integrated marketing, Wittemen will oversee marketing strategy, business development, account management and creative for Acosta’s marketing agencies. As senior vice president of shopper marketing, Hodock also will be working with Acosta’s agencies, focusing on strategic program development for both new and existing clients.
Wittemen has 40 years' experience in shopper marketing, sales, branding and product growth for CPG companies and marketing service agencies. He most recently was chief retail strategist at Omnicon-owned TracyLocke, where he worked with clients including PepsiCo, Frito-Lay, Kimberly-Clark, Hershey and T-Mobile.
Hodock has spent the last nine years with TracyLocke, most recently as a group account director, where her clients included Hewlett-Packard, Kimberly-Clark, Quaker Foods, PepsiCo, Johnson & Johnson, AT&T and Wal-Mart Stores.
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