NEW YORK — Anecdotal feedback from shoppers indicates that Stop & Shop’s Healthy Ideas shelf-edge nutrition program is having the most influence on purchases in the juice, cereal and soup categories, Andrea Astrachan, consumer advisor for the chain, told SN in an interview at SN’s offices here yesterday. “The system is also opening consumers’ eyes to different forms of foods that are healthy, like canned, frozen and dried fruits and vegetables,” she said. The program was launched in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.