LAWRENCEVILLE, N.J. — The Business to Consumer (B2C) Alliance, a new effort addressing the growing need for accurate product information accessed via mobile devices and the Internet, was announced Tuesday by GS1 US here and GS1 Canada. The alliance is composed of representatives from retailers, brand manufacturers and technology providers, including Kroger Co., Procter & Gamble, Coca-Cola, J.M. Smucker, Johnson & Johnson Consumer Group, Kraft Foods, PepsiCo, Premier healthcare ...
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