MONTVALE, N.J. — A&P is rewarding shoppers for their generosity as part of a first-of-its-kind cause marketing campaign that incorporates text messaging. Customers at A&P, Pathmark, Waldbaum’s, SuperFresh and The Food Emporium can text “KIDS” to 90999 to send a $5 donation to the Children’s Miracle Network which raises funds for 170 children’s hospitals throughout North America. Once the donation is confirmed, $10 in coupons will be automatically loaded to the shopper’s club card. ...

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