MONTVALE, N.J. — A&P is using social media, television ads and other tools to promote its new private-label Woodson & James USDA Choice Angus Beef. One of the TV ads features Tom Alvarez, a butcher at A&P’s Woodcliff Lake, N.J. store. Alvarez describes the beef as "steakhouse quality at supermarket prices." Alvarez is also featured in videos on YouTube and on a new website, www.woodsonandjames.com, which features recipes, a store locator and an internet coupon for $5 off a $25 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.