WASHINGTON — The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation here, announced the formation of a subcommittee to publish a whitepaper on the use of social media in the retail industry. Similar to the NRF Mobile Blueprint for Retailing, this whitepaper will describe the goals, strategies and tactics for successful social media programs, including examples of what retailers are doing today. This information can be used by retailers to review ...
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