WASHINGTON — Rhett Asher, formerly with the Retail Industry Leaders Association, has joined the National Retail Federation here as vice president of loss prevention, responsible for directing NRF’s annual Loss Prevention Conference, LP Advisory Council, and NRF Investigator’s Network. Asher replaces Joseph LaRocca, who will enter into a new role as senior asset protection advisor to NRF. In this position, LaRocca will continue to serve as an intermediary between NRF members and various ...

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