CHICAGO — The popularity of ethnic food has been on the rise for the last few years, but to build a fan base, it had better be the real thing, recent Mintel research shows. Authenticity ranked highest when survey respondents were asked what they looked for in ethnic food. "They want it to be the real deal," said David Browne, Mintel senior analyst, in a press release. Two-thirds of respondents in a Mintel consumer survey said authentic or traditional flavors are the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.