GREENVILLE, S.C. — Bi-Lo here said Wednesday that it had developed its first TV advertising in two years with a campaign featuring testimony from real mothers from throughout its footprint. The three new TV spots, developed by Bi-Lo and ad agency Erwin-Penland, also based here, illustrate real-life situations to demonstrate the retailer’s commitment to “savings without sacrifice.” One ad shows a mom describing how the convenience and pricing at Bi-Lo helps her busy household run more ...
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