GREENVILLE, S.C. — A direct-mail campaign offering relevant coupons to Bi-Lo's most loyal customers delivered substantial increases in total product sales, items purchased in one trip and overall customer trips, the retailer here said Thursday. Developed with the shopper marketing form Spire LLC, the campaign sent 50,000 shoppers 60 different offers, with each shopper receiving only the coupons that were most relevant, based on their shopping history. The campaign resulted in a 50% ...

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