SANTA MONICA — Whole Foods and Safeway/Vons gift cards are the first food retailers to be added this week to the roster of brand name retail gift cards sold on, an online reverse auction site, based here. Whole Foods or Safeway could not be reached for comment. was launched in January as an auction site for consumers to obtain discounted gift cards. In addition to obtaining discounted gift cards, those who participate in the auction process generate funds for ...

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