SPRINGFIELD, Mass. — Big Y Foods here has completed the rollout of a customer marketing system, Retalix Loyalty, from Dallas-based Retalix, at its 57 stores in New England. Big Y, which also employs Retalix’s StoreLine point-of-sale system, will use the loyalty application to handle targeted promotions, providing explanations of promotions on register receipts. The software ties together centralized operations, marketing management and special promotions, said Retalix. Read More of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.