SPRINGFIELD, Mass. — Big Y Foods here has launched what it's calling a "revolutionary concept" in shopper loyalty — a discount/rewards card with a $20 annual fee. In the new program, "Silver Savings Club" cardholders will receive discount pricing on hundreds of items throughout the store and be able to purchase up to five items at special prices currently available on Big Y's Express Rewards "silver coin" program without needing to redeem a coin, officials said. Members also are entitled to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.