KEASBEY, N.J. — Wakefern Food Corp.’s ShopRite has enlisted food bloggers to talk up its private brands. About a dozen bloggers are featured on Potluck, an online blog ShopRite has just launched. The bloggers post recipes that include ShopRite’s private labels as ingredients. “Each month, Potluck panelists will provide their honest opinions on ShopRite’s private-label products and will put these products to the test, include them in original recipes from time to time and tell you all about ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.