PLEASANTON, Calif. — Kroger Co. is no longer the only retailer involved in Campbell Soup Co.’s new electronic rewards program. Both Safeway and ShopRite have launched “E-Labels for Education.” E-Labels is an electronic version of “Campbell's Labels for Education,” which awards points for qualifying product purchases. Points can be redeemed for items ranging from scissors to gymnastic beams. Accumulating points offline requires participants to remove UPC labels from participating products ...
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