CHARLOTTE, N.C. — The Ciao Bella Gelato Mobile rolled into the parking lot of a Harris Teeter here to kick off the company's Discover-Savor-Share 2009 sampling tour earlier this week. The stop marked the first on a long list of visits planned with retailers on the east and west coasts through September.
Ciao Bella's Gelato Mobiles will distribute one million free samples of its 3.5-ounce frozen desserts during the tour. Treats include Blood Orange sorbet, Tahitian Vanilla gelato and Chocolate Hazelnut gelato.
In addition to several stops in California and North Carolina, the tour will visit stores in Connecticut, Maryland, Massachusetts, New Jersey, Oregon, Rhode Island and other states.
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