BROOKINGS, Ore. — A nine-week holiday-themed game at C&K Markets here, operators of 60 Ray's Food Place stores, boosted order sizes over the prior year; boosted sales in the weeks leading up to Thanksgiving and Christmas; and boosted online consumer visits to the chain's website, Dan Cepeda, director of marketing, told SN. The Great Grocery Giveaway — which required customers to spend at least $25 per visit to enter — awarded more than 69,000 prizes valued at more than $365,000, ranging ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.