BELLEVUE, Wash. — Despite the magnitude of corporate sustainability initiatives and the vast sums of dollars backing them, companies are not getting much credit for their efforts from consumers, according to a new report, “Marketing Sustainability 2010: Bridging the Gap Between Consumers and Companies,” by The Hartman Group here. While 69% of consumers say they are familiar with “sustainability” (vs. 54% in 2007), only 21% can identify a sustainable product and even fewer, 12%, can name ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.