BELLEVUE, Wash. — Despite the magnitude of corporate sustainability initiatives and the vast sums of dollars backing them, companies are not getting much credit for their efforts from consumers, according to a new report, “Marketing Sustainability 2010: Bridging the Gap Between Consumers and Companies,” by The Hartman Group here. While 69% of consumers say they are familiar with “sustainability” (vs. 54% in 2007), only 21% can identify a sustainable product and even fewer, 12%, can name ...
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